Are you done with people telling you that blogging is dead? Or are you done with bloggers telling you that you can earn thousands even as a newbie blogger? Well, join us, we are about to tell you that neither of the two statements is wrong.
Shocked? Haha, we get you!
Let us explain in detail.
To give you an idea of what we are going to cover in this blog:
We are going to tell you why blogging is dead and how you can make money even if you start blogging in 2022.
Why Is Blogging Dead According to Experts?
People have been telling you over and over again that blogging isn’t dead while the bloggers try to tell you that it is.
Here’s the deal.
Blogging isn’t dead because people are shifting to video and audio content. There is still a huge audience that reads blogs.
Blogging is dead because people have been following the same tactics that used to work a decade back. The blogging practices that worked for bloggers back in 2012 aren’t going to work for you today. And for people who don’t realise this, blogging is dead for them. And there is no sugarcoating.
If you think you can make money by copying someone who started blogging in 2012, you are fooling yourself. Learn from mistakes, sure, but don’t copy what they used to do.
Here are a few practices that are out of trend. Following these0 may hinder your goal of monetising your blog in the year 2022 and beyond.
Blogging About Personal Life
A lot of people started blogging about their personal lives. It worked out for them. Today they are influencers, making money by sharing details from their lives. But today, if you think you can start a blog that is all about you, it is unlikely that you will get traffic. People aren’t looking for your personal life online. They want information that will help them. And unless you make your blog about them, they won’t come to your blog.
Writing Short-Form Content
There was a time when people would write 500 words blogs and post every day and get decent traffic. You will see people suggesting you do the same. Post every day because more posts mean more traffic.
That is wrong. Google became smarter and now it prefers content that is informative, and valuable.
Once again, quality over quantity has proved itself to be true. And if you are working on the latter, you are stepping into the blogging trend that is dead.
SEO for Blogging? What Is That?
Do you know what SEO is? And how you can write SEO-optimised content? If you think you can start a blog without taking SEO into consideration, you are living under some rock. When you come out you will be surprised to see how much everything has changed.
SEO, short for Search Engine Optimisation, helps you optimise your content. This makes your blog searchable and prioritised by search engines.
We cannot explain how important SEO is for you even if you are just starting with your blog. Keywords, meta titles and meta descriptions, alt texts, and internal and external links. Everything plays an important role in attracting traffic to your blog.
If you aren’t bothered about SEO for your blog, you are starting your blog with the intention to fail. We are not sorry for stating that harsh fact.
Using Clickbait Titles
This used to work so much when blogging was new. People used to add clickbait in headings and not only in blogs but even on YouTube. But what happened? The audience started noticing the pattern. They stopped checking content that seemed clickbait. Now they prefer content that seems genuine.
Your audience is smart. They know what is and cannot be true. You may get them to click on your blog with clickbait but that is not going to work for long.
Writing Fluff Content
As already mentioned, Google prioritises content that is informative. If you think you can get traction by writing anything but information, we request you to not even try it. It used to work, but now it doesn’t. The quality of your content is the first thing that you need to maintain.
Even if it is your blog, the audience is coming to read about something they’re interested in. If you are not offering them that information, they are not going to stay on your blog.
How Can You Make Money Blogging in 2022?
As already mentioned, Google prioritises content that is informative, if you think you can get traction by writing anything but information, we request you to not even try it. It used to work, but now it doesn’t. The quality of your content is the first thing that you need to maintain.
Even if it is just your blog, the audience is coming to read and gain knowledge about something they were interested in. if you are not offering them that information, they are not going to stay on your blog.
Now that we have established why blogging is dead, it is time to figure out why people say you can earn money by starting a blog even in 2022.
It is possible to earn money by blogging in the year 2022 and beyond because the audience isn’t going anywhere. If you are here, reading this blog, how can you think that people aren’t into reading blogs anymore? You are not alone and for innumerable reasons, people read blogs.
Here are a few tips that can help you make money blogging in 2022:
- You can start a blog for free but if you intend to make money, avoid taking the free plan. Always invest in your blog and domain name.
- SEO is important right from the start of your blog. Add an SEO plugin to your content management system and make sure you meet the SEO requirements.
- Write long-form content. Your blogs should be at least 1200 words. Anything less than that can affect your ranking and SEO.
- Research keywords for which your content can rank. Add those keywords in your title, subheadings, and blog content.
- Always write on topics you are passionate about so that you don’t get bored of it.
- Instead of writing about everything you are passionate about pick a topic that you have the most knowledge about. So that you don’t get out of content.
- Add pictures and GIFs to your content to make it look attractive.
- Internal linking and external linking are extremely important for SEO, don’t forget to add relevant links.
- Promote your blogs across different social media platforms, especially Pinterest.
- Stay consistent with writing and posting.
For someone who wishes to monetise their blog, it shouldn’t be a hobby. You need to learn the basics of blogging so that you can start on the right foot. Do everything you need to do to monetise your blog as soon as possible. For that, we recommend learning about blogging through an online blogging course. Hustlepost Academy has a course for you. The course covers everything from selecting a profitable niche to marketing your blog. You will learn everything you need to start a monetisable blog.