Are you a nutrition and fitness coach who wishes to expand their business online? Or are you a recent graduate who would like to start their own business instead of working under someone else?
Either way, online businesses are growing tremendously, and starting as an online nutrition or fitness coach can prove to be extremely beneficial for you.
Here’s a quick guide on how you can start your business as an online nutrition and fitness coach even if you are just starting out.
Acquire Knowledge and Skills
This article is for people who already have the required qualifications and skills but for people who aspire to become nutrition and fitness coaches but have no relevant qualifications and experience, we highly recommend starting with acquiring the knowledge, skills, and certifications required to enter the healthcare industry.
People without qualifications should not start their coaching career as it will neither benefit them nor their clients if they do get someone on board. This isn’t an industry that people can enter with the mindset that they can learn as they grow. You will be dealing with the health of your clients so please respect that and get qualified to enter the industry.
Read more: 10 Qualities of a Great Coach
After completing the course, whichever you decide to take, you need to gain relevant experience as well so that you can get practical exposure to how people in the industry are already working. You can get a degree, diploma, or certificate but it should be followed by an internship or full-time job experience even if it is just for six months.
This will educate you better about the client dealing process and prepare you for your future.
Learn Online Business Management
After acquiring relevant knowledge and experience, you are ready to start your career as an online nutrition and fitness coach. It’s time to learn how online businesses work and how you can succeed despite the competition.
Although you can go ahead and pursue an MBA, we recommend that you take our course on how to start and grow your online business as it covers everything and takes relatively less time. Moreover, you can complete the course at your own pace and reach out to your personal 1:1 coach, your mentor, or the HPA community if you feel stuck or have doubts. The academy provides you with everything.
Create a Business Plan
After completing the course, the following steps will seem pretty simple and it is quite possible that you may do all the steps while pursuing the course.
Start with creating a business plan. Sit down with a pen and notebook and start writing what exactly you want to do with your online business. Here are some things that you need to ask yourself before starting your business:
- What will you specialise in?
- Who will be your clients?
- How much will you be charging for your services?
- How do you plan to get paid?
- What is going to be your marketing strategy?
- Will you be doing everything all by yourself?
- Do you plan to hire more nutritionists under you in the future?
Answer these questions and create a business plan that will clear your expectations, goals, and milestones for you.
Build Your Website
After creating your business plan your first step is to build your website. You can easily build your website all by yourself using Wix or WordPress. Consider buying your domain name and personalise it so that it speaks to your clients. Add your pictures and make the website look as professional yet real as possible.
You can also hire someone to build the website for you but in the aforementioned course, you will be provided training on how to build a website so it won’t be difficult for you.
Set Up Your Social Media Accounts
Your social media accounts should be optimised according to your business and yes your online presence matters. Make sure you are available and active on platforms like Instagram, LinkedIn, Twitter, and Facebook. Add content that is relevant to your business and be consistent with posting.
You can create posts and infographics if you don’t plan to show your face all the time and reach out to your target audience as a nutrition or fitness coach. But showing your face will always get you more traction.
If possible, niche down and get a specialisation so that you can target a specific audience and get more engagement and leads.
Finally, you are supposed to market yourself. Again, it is covered in the course but to give you a gist of how you can market yourself, we would highly recommend running ads on social media, writing SEO-friendly content on your website, writing guest blogs for relevant websites and getting it published under your name with the link to your website in your author bio, reaching out to potential clients via LinkedIn and emails, and finally running ads on Google.
Again, you can choose to handle everything by yourself or hire a professional, the choice remains yours.
By simply following the abovementioned steps you will be able to generate leads and have clients on board. When you do, make sure you monitor their results and get feedback and testimonials from them. This will work as proof that you are good at what you are doing.
When you are qualified and determined to do something, starting a successful business online won’t be difficult. However, it is important to start with a basic knowledge of business as well so that you can use the tools and resources available to you appropriately and have an advantage over other aspirants.
The market is highly competitive and starting on the right foot is more important than you can imagine.
Side Hustle Formula course offered by Hustlepost Academy can help you significantly.
Many of our students from this course have been running their coaching businesses online and they are already earning six figures every month.